Seoul seller / 서울셀러

Emoi / 에머이

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Once upon a time, when I was a fresh-faced university student and working at a bar, I had a customer come up to me and ask “Hey do you know of any good Vietnamese restaurants nearby?” At this point in my life I was completely unaware of Vietnamese food and all I could do was look at him blankly and mutter “No I have no idea, sorry.”

I still hadn’t eaten Vietnamese until this time last year and I’m forever kicking myself that it took me so long to try it. Pho is now comfortably one of my favourite foods and I’ve been to a variety of restaurants in search of the perfect one. And I think I’ve finally found it at Emoi.

IMG_0251Situated in Jonggak (종각), Emoi is a relatively new place serving authentic Vietnamese cuisine.

IMG_0246I always order pho but the other items on the menu are fantastic too, especially the spring rolls.




The noodles really are the highlight of the pho and perhaps Emoi itself. Made from scratch every day by Vietnamese cooks they are a delight and once tried they make it very difficult to enjoy the standard noodles at lesser Vietnamese restaurants.


Vietnamese food has never been expensive admittedly but for the high quality on offer the price here is very reasonable indeed.

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DIRECTIONS: The easiest way to find Emoi is to use Jonggak station exit 9, walk straight and then take a right at Starbucks where you will see a big inflatable Emoi sign pointing towards the restaurant.


One Comment

  1. Nice read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch since I found it for him smile Thus let me rephrase that: Thanks for lunch!

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